We sat down as a team and discussed what the 'rules of the road' are.
A woman lives in Santa Monica, works in Los Angeles, and vacations at a national park in Montana. She tells Facebook none of this, and yet the social media platform manages to target hyper-specific ads toward her based on these locations.
Police forces have access to DNA testing along with a host of tools to help catch physical crimes. Digital crimes, on the other hand, it's the wild west.
When it comes to the question of Google and what it knows about billions of individuals around the planet, the truth can be unsettling.
Beauceron Security has been named as one of nine start-ups selected from across the globe to participate in the Cyber London (CyLon) accelerator program.